Every outcome on this page can be shared.

But the conversations behind them always remain confidential.

The founders, boards and leadership teams I work alongside trust me with commercially sensitive conversations, future plans and some of the most important decisions they will ever make.

That’s why you will find very few company names, testimonials or detailed case studies on this website.

Trusted by leaders from organisations including:

RESULTS

Every business on this page was already successful.

None had yet reached its full potential:

£15 Million Sale

One question changed the next ten years of his life.

When two of his biggest clients disappeared within weeks , one founder thought he needed help to save his business.

Outcomes

What started as a conversation about ‘survival’ became a strategy to build a business someone else would want to buy. 

  • Business value increased around fourfold.
  • Founder retired a millionaire to travel the world with his wife.
  • Leadership team successfully took over.
  • Business continued growing after the sale.

£3.6 Million Revenue Growth

It wasn’t about his team.

The founder was ready to replace his entire team, because they were ‘lazy and not stepping up’.

Outcomes

He didn’t need a different team. He needed to lead this one differently.

It was about him, not them.

He became less reactive, more strategic and stopped making every decision himself, that’s when the leadership team stepped up and the business accelerated.

  • Revenue increased by £3.6 million.
  • Founder stepped out of daily firefighting.
  • Leaders started making decisions without referring to him.
  • The business became significantly less dependent on him.

A successful business became a future-ready one.

“We’re Not Polishing a Turd. We’re Gilding a Lily.”

An established accountancy firm wasn’t looking to fix problems they didn’t have, they were brilliant and now wanted to become exceptional.

Outcome

They wanted to become a leading firm in a fast changing market by ‘updating its traditional approach and becoming the best it could be’.

People who had spent years waiting for decisions started making them, promotions became about future potential, rather than time served, and the business started preparing for tomorrow, instead of today.

  • Award-winning employer.
  • Stronger leaders.
  • Better succession decisions.
  • Higher engagement and retention.
  • A business ready for its next chapter.

Best Financial Year in the Company’s History.

Doing everything herself was the most expensive decision she was making.

She believed: “I might as well do it myself.”  

Outcome

But she couldn’t anymore. Not if she wanted the business to keep growing at the rate it was.

The opposite proved true. Once she focused on the work only she could do, the business grew, the team grew and she started loving her life outside work again. 

Hiring people didn’t reduce profit, it multiplied it.

Outcome

  • Best financial year since the business was founded.
  • Successful first hires.
  • Founder focused on higher-value work.
  • More time with family without slowing business growth chapter.

Founder Retired a Millionaire Years Earlier Than Planned.

Could the business survive without him?

That became the goal.

Outcome

He dreamed of retiring in approximately 10 years, but he WAS the business.

By developing leaders, transferring knowledge and reducing dependency on himself, he created something far more valuable than a successful company… He gave himself options.

Outcome

  • Earlier exit than planned, approximately  5 years.
  • Multi-million-pound sale.
  • Leadership team remained in place.
  • Business continued performing without the founder.

 

WHAT CLIENTS SAY:

Managing Director

“I’ve been in business now for over 20 years. Anybody who has ventured into the world of self-employment or heading up an SME will know it’s a lonely place.

The reason I have been using Debbie over the past six years is that she is totally dispassionate about my business. She has a very interesting way of asking probing questions that trigger my creative business mind and, during most meetings, I find the answers, or at least start on a new path to find them.

On many occasions we have met without clear objectives and, from those encounters, often come the most exciting business ideas and plans.

We are all so busy with the nuts and bolts of running our businesses. To get away from it and talk to somebody completely independent of it continues to work for me.”

Managing Partner, Accountancy

“She has a great business mind and is able to see opportunities and issues before they appear on the horizon.”

CEO and Co-Founder

“Debbie brings clarity, challenge, and perspective that you simply don’t get from inside the business. The value she brings goes far beyond expectations; she operated as a trusted partner from within.”

Founder and Multiple Business Owner

“Debbie will challenge your thinking and acting as a sounding board across a range of business-critical topics.”

Audit Partner - Accountancy

“Debbie asks challenging questions and makes me think about issues in ways I hadn’t previously considered.”

Senior Leader in Global Corporate Business

“Debbie has a rare ability to see what’s really happening inside a team and a business. She is able to unpick the business strategy to see what is needed.”

Different businesses. Remarkably similar outcomes.

Founder growth   |    Stronger leaders    |    Scaling businesses    |   Increased Value   |   More options

CURIOUS BUT NOT READY FOR A CONVERSATION?

Follow my thinking instead

The Thinking Room is where I share the observations, questions, and patterns I’m seeing inside founder-led businesses.

Not every observation I make ends up on this website. Some I only share with members of The Thinking Room.

No weekly newsletter. Just observations worth reading, when they’re worth sharing.